I have several years of experience crafting meaningful stories for a wide range of clientele: Twitter, Dairy Farmers of Canada, Danone, eBay and so on. From writing heavily-researched long-form articles in the health sector, to writing punchy, accessible UX-driven copy, I excel in the ability to craft content tailored to varying brand tones that meet the needs of a specific audience. 

I offer a strategic approach to creating digital content that relies on insights drawn from consumer and market research. I ensure that all written content ladders up to client needs while remaining engaging, actionable and relevant for the consumer/audience.